pharmaceutical brand strategy

August 30, 2017
Flat line alert on a heart monitor - 3d render on detail pixelated screen

Brilinta Trial Shows Promise In Cutting Heart Attack Risk

AstraZeneca’s Brilinta, which is a blood thinner, has received another boost lately after data suggested it could reduce the risk of cardiac arrest in certain patients […]
May 9, 2017
ALS (amyotrophic lateral sclerosis) - diagnosis written on a white piece of paper. Syringe and vaccine with drugs.

FDA Approves New ALS Treatment

The US’ FDA has approved the first new treatment for ALS in 22 years this week, paving the way for edaravone to be offered to those […]
May 6, 2017
Some pills for the Brain. Symbolic for Drugs Psychopharmaceuticals Nootropics and other Medications. 3d rendered Illustration.

New Brain Disease Super Drugs Discovered

It’s the best breakthrough that any pharmaceutical brand strategy could hope for –   a new drug on the horizon that offer some hope to those suffering […]
February 20, 2017
injecting injection vaccine vaccination medicine flu man doctor insulin health drug influenza concept - stock image

More Incentives Needed For Rare Disease Drug Development

Governments, regulators and the pharmaceutical sector need to look at new ways of stimulating drug development for rare diseases, a new study suggests. Researchers at the […]